Mr. Walid El-Shishini Live Webinar

On December 21st, the Business School proudly hosted a fascinating talk held by Mr. Walid Elshishini. Regional Creative Director and Co-Founder Memark, at its premises in a class of MKTG 301 (1&2) and via Zoom from 12:30-1:30 pm.

Mr. Elshishini guided our Business School students on how to professionally launch a new brand amongst the clutter by showcasing real cases of how brands successfully created awareness and brand impression. This talk has helped NU Business students to visualize the market needs and bridge the gap between what is learned and what is implemented in the business world.

Mr. Elshishini guided our Business School's Students on how to professionally launch a new brand amongst the clutter. He showcased real cases of how brands successfully created awareness and brand impression. Who is Mr. Walid Elshishini? "After 22 years of work experience in branding and advertising, I can say that I am addicted to generating ideas, creating stories, leading creative and talented teams, witnessing the magic of collaboration with my colleagues, branding products-corporates-people-countries, and creating wealth through ideas and engagement. When I founded Memark as a branding agency focused on building strong brands, I didn't think of the many problems I would face in the Egyptian or the Arabian market because I know very well that success comes after winning these challenges. My biggest dream is to work on a big project with massive numbers of Creative Egyptian people to re-brand Egypt."